Brand names / Logos

Associated F1 Teams

Vodafone

Metro

Fly Kingfisher

elf

Johnnie Walker

Panasonic

Throwing Stars (logo)

ING

Rauch

Mobil 1

Hanjin

Bull (logo)

DENSO

SS United

aigo

HONDA

Lion (logo)

KDDI

I attend F1 events and Grand Prix regularly

I watch F1 events and Grand Prix on TV

I follow F1 events and Grand Prix on other media

I purchase F1 merchandise regularly

What is your age?

What is your gender?

Part B: Choose one response that best describes you

               for each statement below:

Survey on brand recognition and association in F1 motorsports

This survey is part of an on-going research on brand awareness in F1. The survey is intended for academic purposes only. If you have any queries concerning this survey, please contact me by email: atkahuni@yahoo.com  or my research supervisor, Professor Jenny Rowley:  Jennifer.rowley@talktalk.net - The brand names and logos named below are sponsors’ ‘liveries’ clearly displayed on F1 race cars and crew uniforms.

 

 

 

Part A: Could you please match each brand name or log to the F1 team that display the ‘liveries’.